This week Ziada and Mary Ann talk to Emily Waithira Founder of Awali Shea Butter, a business exporting natural organic shea butter harvested in Uganda to Kenya and beyond. She tells us about the challenges of starting up, the importance of having a Team alongside her and why we shouldn’t let fear of failure jeopardise our dreams.
Emily Waithira is the Founder and Managing Director of Awali Shea Butter a company supplying 100% original, pure, organic, raw, unrefined Shea butter from Northern Uganda which is popularly known as Nilotica Shea butter. “Awali” means original in Kiswahili language.
Emily has a background in Finance and Business Administration and holds an MBA in Strategic Management. Together with her sister the two registered Awali Shea Butter in Kenya in February 2016 and the business became fully operational in January 2017. They dedicated the interim period towards product research and setting up business structures and systems. Awali regional sales and distribution point is located in Nairobi, Kenya with its production unit in Kampala, Uganda close to where the Shea nuts are collected.
Awali Shea Butter is driven by its vision “To be a leading player in the natural care industry in East and Sub-Sahara Africa”.
Awali‘s unique selling point is its promise of quality and high standards in the
Shea industry which will ultimately contribute to sustainability in the
Shea value chain. We have set up the right structures to ensure we can meet this. We sell our
Shea butter on both retail and wholesale basis.
Awali will achieve its vision by proving our customers with premium quality unrefined Shea butter that treats and cleanses your skin and hair at a fair price. We want the market to be aware and benefit from this amazing product that we and our families have proudly enjoyed.
Connect with and find out more about Emily and Awali She Butter
Facebook: Awali Shea Butter
Instagram: @awali_shea_butter
Contact Awali Shea Butter via quality@awalishea.com and +254 721 138 953/ +254 718 008 214
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