In this episode, Mary Ann talks to Jo Casey about how she supports people to run meaningful businesses that reflect their values and make a difference in the world. We talk radical approaches, challenging accepted wisdom and re-making our work in a way that feels true for us.
Jo Casey is a certified coach, speaker, trainer and podcaster. In addition to being British, slightly nerdy and allergic to the marketing bullsh*t in the personal development industry, she’s certain that succeeding as female entrepreneurs means violating every single message that’s been poured into us about what it means to be a ‘good’ woman (Don’t take up space….be compliant….defer to others….don’t be pushy/bossy/too confident etc.etc.)
In other words, we have to violate our feminine conditioning – which is tricksy, sometimes hard but transformational.
Jo specialises in helping service based business owners do that self-development and unlearning work, get more clients and build sustainable, meaningful businesses without resorting to the dark arts or sleazy marketing tactics.
Founder of jocasey.com and The Meaningful Business Academy, creator and presenter of The Meaningful Business Podcast, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha (among others).
Jo integrates business strategy, marketing, and aligned sales with self-development, growth, and personal actualisation. So building a business will feel deep and transformational – as well as be profitable.
Connect with Jo and her work:
The Meaningful Business Academy: www.meaningfulbizacademy.com